Penulis
John Naisbitt
Penerbit
Collin, 2006
Review
In the tradition of Naisbitt’s reputation of forecasting the future, Mind Set! provides a visionary look at the global economic, political and cultural landscape that will dominate the next decades of the 21st century:
From Country Borders to Economic Borders; The EU’s two hearts and 27 Mindsets on a path of “Mutually Assured Decline”? Dealing with China where the Periphery is the Center; The reservoir of innovation our evolutionary era provides; New rules in Communication in the shift from word to visual.
But Mind Set! goes beyond that. John Naisbitt opens the door to what enables him to see the future: deliberately developed mindsets. The first part of the book is defining and exemplifying 11 Mindsets as tools to evaluate and select information and put together the pieces that will form new pictures of the future. It also shows the impact those mindsets can have in business, politics, government and personal life.
Why do your Mindsets make a difference?
Mindsets are the software that supervise our thinking. But while we are updating and upgrading the software in our computers, we neglect to update the software for the most complex computer there is, the computer in our heads. We have the choice: We can stick with the standard program – mindsets that are inculcated or driven by social coercion as we go through life – or we can deliberately develop mindsets. Mindsets that will enable us to navigate our thinking through the jungle of information to get a clear understanding of the present, the key to anticipate what the future holds.
Create new Mindsets
Part I of Mind Set! tells stories about the world’s greatest thinkers, shows examples of idols and rebels of today’s business world, and underscores the great impact mindsets have in business and live.
Each person will rank the mindsets in a different way -- different tasks demand different tools. For leaders: "Don't get so far ahead of the parade that people don't know you are in it," advises us to stay within the field of vision of those we want to lead. For entrepreneurs: “You don’t get results by solving problems, but by exploiting opportunities,” points out why most of the outstanding people are opportunity-seekers, and not problem-solvers. For those who want to anticipate the future: “Focus on the score of the game” is the platform to build on. “While many things change, most things remain constant” is a basic to start looking for the drivers of change that will shape the future.
Mindsets to identify Megatrends
Part II of Mind Set!, based on the 11 Mindsets of Part One, provides forecasts of what will shape the first half of the 21st century. It examines the forces that are driving the shift from “Nation Borders to Economic Borders.” The consequence is the need of a new index: Global Domains as the measure of performance and as a guide to judge and evaluate the standing of our own field of endeavor. Living in Europe since 2000, John Naisbitt describes the European Union as a statue with 2 hearts and 27 mindsets, each heart beating towards a different goal: to be a welfare paradise or the most dynamic knowledge driven economy of the world.
Mindset Part II offers a picture of China's neglected decentralization -- in China the Periphery is the center, and those centers are in furious competition for shares in the global markets. The chapter on a “Visual World” illustrates the demands of new ways of communication. And lastly, “The Evolutionary Era” reveals itself as a reservoir of innovation.
The world is never transforming as a whole, nor is everything changing. We need to distinguish between the paths that are reaching into the future and those which will just be a blip on the screen of the world. Part II is the frame, in which you can reconstruct the process of seeking, choosing and evaluating the pieces, which, connected in the right way, form your picture of the future.
Mind Set! will be published in 37 countries throughout 2007